It’s been a week since I signed up for Donna Moritz’ Visual Challenge, and I’ve learned a lot about creating visual content to use on social media. Visual content doesn’t have to be just clichéd quotes over a blurred black and white images. Get creative and start creating infographics, ‘how to’ images, short videos of either yourself or your surroundings, humorous observations, behind the scenes images or videos to name a few. It’s great to do this type of challenge every now and then, to stop getting stuck in a rut.
So, I thought I’d share my top 4 Visual Content Creation Tools. I’m sure you’re familiar with a few of these tools, but I’ve learned a few new ones that are going to be part of my visual content ‘toolbox’ from now on.
Canva for Work
Okay, so Canva has been around for a while and I know many of you are using it. Canva for Work has also been available for about 6 months, but takes it to another level – think Canva, on steroids. Yes, it is a paid service, but well worth the investment of $9.95 per month when paid annually (or $12.95 per user / month). Here are 5 reasons to invest in Canva for Work:
1. Magic Resize
Canva for Work allows you to optimize your designs for any social media network instantly. Create an image for use on Facebook, then hit the magic resize button and select the social media accounts you want the image resized for and Boom! There they are. Easy!
Create a consistent brand and save your own custom branded templates in Canva for you to use over and over again. No more searching for the last proposal or image you created, just log into Canva, go to Templates and there they are. Create templates for everything from social media images to presentations and letterheads.
3. Brand Kit
Upload your brand fonts, colours, and logos to Canva. Canva has a good range of fonts to choose from, but when creating visual content, it needs be consistent with your brand. Your brand kit will be saved and easy to choose the colours and fonts when creating new designs.
4. Team Sharing
If your business has grown and you have a small team who need to create visual content, they can now access your Canva for Work account with their own login. Anything you create that you want your team to see, just click ‘Team Share’ and your team will be able to see and use it.
5. Photo Folders
This tool is still to be released, but will be another good reason to use Canva for Work. As a Social Media Consultant, I have created multiple images for multiple clients and right now they are all sitting in the same place and it’s a little annoying. So I cannot wait for this feature to be released.
Word Swag allows you to add text to your images on your smart phone. It allows you to create beautifully custom text layouts with just a few taps. Word Swag has a huge variety of fonts and layouts to choose from, and best of all it’s a free app. There is a paid version, but you can create a lot of different images on the free version. Unfortunately Word Swag is only available to iOS users right now. Here are some images created in Word Swag.
This is a new tool for me. I’d never heard of it before starting the Visual Challenge. PiktoChart is an Infographic creation tool. It took me a little while to get used to, but I muddled my way through and will definitely be using it in the future. I found it a lot easier to use to create infographics than Canva because of the variety of designs and icons. According to their website they have “over 400 professionally-designed templates.”
PiktoChart has free, lite ($15 a month) and pro ($29 a month) options. I am happy with the free option right now as I’m not using it enough to justify the paid options. However if you’re nuts about infographics and can’t afford a graphic designer, $15 – $29 might just be worth it.
You know by now that video is king on social media, so here’s a tool to help you create quick and easy video content from your mobile device. With Videolicious you can create event videos for Facebook and Twitter, how-to videos, or customer testimonials faster, easier, and cheaper than ever before. I am planning on using this for a client to capture a staff bbq for Australia Day so I will keep you posted!
There really is no excuse for not including visual content in your social media strategy with the large variety of tools available, both free and paid.
If you’re struggling to find content to post on your social media channels, download my free Social Media Swipe File with 45 ready made posts to kick start your social media for 2016. You can use a lot of the suggested posts together with any of the tools listed above to create impressive content. If you need further help with social media for your business head on over to our community Facebook group and feel free to ask any questions you want or just join in and say hi. It is brand new and I’d love to see you there.
Have you tried any of the tools listed above? Or do you have your own favourites? Let me know in the comments below.